Toyota: Proace soon as a pure electric car
SUSTAINABLY CLEAN With new models and the "Toyota Professional" brand strategy, the Japanese want to continue growing in the light commercial vehicle segment. The Proace and Proace City play a central role. Many European cities already have new emissions regulations in place to improve air quality. In cooperation with the PSA Group, Toyota will develop battery-electric versions of the Proace and Proace City [...]
Many European cities already have new emissions regulations in place to improve air quality. In collaboration with the PSA Group, Toyota will launch battery-electric versions of the Proace and Proace City. The new variants will be launched by 2021.
Matching products and optimized service
The product offensive is an appropriate time for the brand to launch its "Toyota Professional" brand strategy. This also includes an adapted sales network designed to offer a special customer experience. Matt Harrison, Executive Vice President Toyota Motor Europe: "With the new brand strategy we underline our ambition to offer customers the right products and services."
