Opel: Adam premiere at the Street Parade
Among the nearly one million techno freaks at the Street Parade, Mario Cozzio was in a particularly good mood on the Opel stage at Bürkliplatz. The reason: His Adamyourself Bluescale, which he created, was on public display for the first time. Limited to 100 units, the model is being produced exclusively for the Swiss market. "Infinite possibilities - exactly my style": Under this [...]
"Infinite possibilities - exactly my style": Under this motto, Opel invited the Internet and social media community at www.adamyourself.com to create their own Adam. The goal of the campaign was to make the best design a reality. The online campaign inspired the web. Among them was Mario Cozzio, an insurance salesman, whose design received the most likes in the online voting and was thus allowed to design an Adam according to his ideas as the Swiss national winner.
Mario Cozzio: "Blue was and is my favorite color. And I think the "Pump up the Blue" metallic paint and the roof in "Shades of Grey" tint, including dark windows at the back, suit the car. Inside, I made some changes that perfectly complement the exterior of the speedster. This gives the little lightning bolt a striking appearance." As if that wasn't enough, there is automatic air conditioning and a parking pilot ex works. With the IntelliLink package including DAB+, Android Auto and Apple CarPlay, every Bluescale Pilot is optimally networked. Comfort and communication - that's the future.
www.opel.ch
Photo: Archive
