Opel: Adam "Bluescale" is Swiss national winner
"Infinite possibilities - exactly my style". Under this motto, Opel has been asking the Internet and social media community since December at www.adamyourself.com to create their own unique Opel ADAM. The goal: to make the best design a reality. The response to the campaign, which was accompanied by ten European lifestyle bloggers, has been enormous: To date, more than [...]
The response to the campaign, which was accompanied by ten European lifestyle bloggers, has been enormous: To date, more than 3.3 million users across Europe have visited the campaign website and spent an average of more than four minutes clicking through the various menus and stories. In the process, they have created more than 100,000 individual stylings according to their own wishes and ideas. The twelve national winners have now been selected. Their Adam designs will start rolling off the production line in the fall. In Switzerland, Mario C. won the competition and is now the official advertising face for his Opel Adam S.
www.adamyourself.com
Photo: Factory
