Lamborghini: launch in the Kingdom 🎥
EXHIBITION CENTRE More than 200 Lamborghini owners and their vehicles were welcomed by Automobili Lamborghini board members and management at Lamborghini Day UK. The PHEV Urus SE celebrated its premiere.
The Urus SE, the new PHEV version of the super SUV, was unveiled at the start of the Lamborghini dealer event in England. Lamborghini Chief Sales and Marketing Officer Federico Foschini presented the car together with Head of Engineering Rouven Mohr, Design Director Mitja Borkert and Customer Service Director Alessandro Farmeschi.
Federico Foschini: "We are delighted to present the Urus SE in the UK. It is an important vehicle for us on the road to hybridization," explained Foschini.
Personalization
Lamborghini Day UK offered owners, VIPs and media representatives the opportunity to explore the many dimensions of the Lamborghini brand and the company's activities. Design workshops from the Lamborghini Centro Stile team demonstrated the creative and technical process behind the vehicle concepts, while an ad personam studio allowed customers to experiment with the extensive personalization options available on a new Lamborghini. A Lamborghini Revuelto created especially for Lamborghini Day UK by the Ad Personam program demonstrated the vast possibilities of personalization.
Model legends
Lamborghini's Polo Storico is responsible for restoration, archiving, certification and original spare parts. The department presented a Diablo SV and an example of the first production model LP400. This icon was joined by an LP500 S and a Countach LPI 800-4, one of only 112 limited-edition hybrid supercars produced this decade. As Lamborghini prepares to unveil the successor to the Lamborghini Huracán later this year, a display of naturally aspirated V10 models celebrated both the Huracán and its predecessor, the Gallardo. They were joined by the lightweight V10 concept Sesto Elemento shown at the 2010 Paris Motor Show, whose carbon fiber body weighs less than 1,000 kilograms and enables acceleration from 0 to 100 km/h in just 2.5 seconds.
