Jaguar Land Rover: Goodbye throaty sound
FUTURE WITH ELECTRICITY With the Reimagine strategy, CEO Thierry Bolloré wants to reposition the British company Jaguar Land Rover and make it fit for the future. By 2039, JLR is to be a zero-emissions company. That's bound to come as a shock to fans of the brands. From 2025, Jaguar will be an all-electric luxury brand, and Land Rover will [...]
This is bound to come as a shock to fans of the brands. Jaguar will be an all-electric luxury brand from 2025, and Land Rover will launch six all-electric models in the next five years.
An all-electric variant will be available for all of JLR's model ranges as early as the end of this decade, with the first all-electric Land Rover coming in 2024. With its new global strategy Reimagine, JLR aims to equip itself for a sustainable future and position itself as a provider of luxury cars and special services.
Electrification on separate architectures
Thierry Bolloré, CEO Jaguar Land Rover: "The Reimagine strategy enables us as never before to highlight and strengthen our uniqueness. Together, we can create an even more sustainable and positive impact on the world around us."
The core of the Reimagine strategy is the consistent electrification of the Jaguar and Land Rover brands on separate architectures.
Jaguar comes as an all-electric luxury brand
Land Rover reinforces its position as the world's leading supplier of high-quality and luxurious SUVs and off-road vehicles with the Range Rover, Discovery and Defender model families.
Jaguar is to experience a renaissance by the middle of the decade as an all-electric luxury brand with a completely new model range. The new range may also include an XJ model again.
Sites and supply chain without CO2 emissions
By 2030, 100 percent of Jaguar sales and 60 percent of Land Rover sales are to be all-electric models. The company is also aiming for zero CO2 emissions in its products, sites and supply chain by 2039.
Hydrogen fuel cell drives are also part of this plan. Such prototypes will soon be driving on British roads for testing. Annually, JLR will invest around 2.5 billion pounds (about 3.1 billion Swiss francs) in electrification and the development of networked services.
Closer cooperation with the Tata Group
JLR has been a subsidiary of Tata Motors since 2008. In order to make its vision of modern luxury mobility a reality, the English company is planning even more intensive cooperation with companies in this group. The aim is to focus even more strongly on sustainability.
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