Genesis: G90 embodies athletic elegance

NEW FLAG SHIP The G90 luxury sedan from Genesis is the new edition of the top model from the Korean premium car brand. Now it appears with a new design philosophy and with two wheelbases in its second generation.

Genesis G90
The headlight design in particular makes the G90 front end stand out.

The new Genesis G90 embodies the interpretation of the brand's own new design philosophy Athletic Elegance. The front end is dominated by a new Crest grille and two-line headlights. The narrow light strips integrate both the lenses of the daytime running lights and the microlenses of the low beam.

The frames around the windows of the first and second rows of seats harmonize with the wide C-pillar and ensure that rear passengers can enjoy not only plenty of privacy but also an open and airy ambience.

Chrome decors also on the bumpers
The elegant proportions give the vehicle a powerful and balanced appearance. The long-wheelbase version of the G90 has a 190 millimeter longer wheelbase. It offers even more comfort for passengers in the second row of seats and allows the use of exclusive 20-inch wheels.

The lateral parabolic lines here are also finished in chrome, which further enhances the side profile. Chrome decors can also be found on the front and rear bumpers.

Presence in the luxury sedan segment

Sangyup Lee, Head of Genesis Global Design: "The G90 will uniquely redefine the luxury design experience. The G90 embodies our Athletic Elegance design language in its ultimate expression, combining dynamic driving characteristics with a comfortable travel experience."

With the new G90, Genesis intends to further expand its presence in the luxury sedan segment in selected markets. However, a sales launch of the model in Europe is currently not planned. Therefore, no details about the drive technology of the new model are mentioned yet.

However, the unveiling of the flagship demonstrates the brand's clear intentions in the premium market and underscores Genesis' dedication to high-quality materials and luxurious design.

genesis.com

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