Cupra: Bekim Berisha best brand specialist
MASTER 2021 At the Cupra Master Challenge 2021, specialists from the brand put their knowledge to the test. With more than 1000 participants, Bekim Berisha from Garage Gautschi in Lyssach placed as the best Swiss.
In the virtual race for the Cupra Master 2021 title, more than 1000 participants from 43 countries completed hundreds of tests over a period of four weeks.
Bekim Berisha from Garage Gautschi in Lyssach achieved the best results within the Swiss ranking. Berisha was able to accept the prize as Swiss Cupra Master.
Component of the sales strategy
Lucas Fürer (left gallery) from Garage Herzog in Sirnach was also presented with his award on the stage of the Chicago 1938 event venue, and Stephan Sprenger from Garage Autoviva AG in Amriswil (center gallery), the third-place winner, was surprised with the happy news.
Cédric Keller, Head of Cupra & Business Development: "The Cupra Masters are a central part of the brand's sales strategy. As the sole point of contact with the clientele, they are responsible for delivering the best brand experience throughout the entire duration of the business relationship."
Cupra Tribe on digital platform
The Challenge took place on a digital platform that had already been used for the launch of the Formentor model. Last year, the brand went one step further for the Cupra Born.
Not only did she want to impart extensive knowledge about her new model, but she also wanted to strengthen the sense of belonging to the "Cupra Tribe."
