BMW: Interactive campaign for the new M2 Coupé
To mark the market launch of the new BMW M2 Coupé, BMW released its "Digital first" campaign for the new model. The stars of the "Eyes on Gigi" campaign are the new BMW M2 Coupé and top American model Gigi Hadid, who is appearing in front of the camera for the first time for an automotive brand. The dynamics and agility of the BMW M2 Coupé and the [...]
The dynamism and agility of the BMW M2 Coupé and the sensual beauty and elegance of Gigi Hadid inspired renowned film producer and screenwriter Marc Forster to shoot this highly unusual commercial.
The exciting film invites viewers to play a whole new way of the well-known "shell game". The spectacular one-shot stunt was filmed in a single uncut tracking shot.
Find out what the new campaign looks like and what role Gigi Hadid plays in it here:
https://www.youtube.com/watch?v=V6dm7gFFFgs
www.bmw.ch
EyesOnGigi.com
Photo: BMW
