Aston Martin: Build your virtual car
TRANSFORMATIONPLAN Aston Martin has launched a new configurator designed to enhance the online digital experience for customers, fans and retail partners. At the same time, numerous updates for the 2022 model year were announced. Aston Martin is simplifying the specification process with a new configurator, allowing customers to intuitively assemble their personalized dream car. The configurator also offers a comprehensive package of [...]
Aston Martin simplifies the specification process with a new configurator, enabling customers to intuitively put together their personal dream car.
The configurator also offers a comprehensive package of personalization options that includes options and a wide choice of paints, leathers and Alcantaras. The stunning 3-D high-definition environment allows customers to zoom in on details of the vehicle and view them in a cinematic video.
Virtual journey in the selected vehicle
A selection of beautiful backdrops - from a studio environment to real locations - helps customers visualize their new car. This Customer Journey can even take the exact specification of a car and recreate the look of the vehicle selected.
In addition, customers and fans can download a personalized brochure with their configuration, share their choice on social media and also book a test drive at any time.
CEO Tobias Moers: "Aston Martin customers are busy people, so it's our job to make the buying process as simple and convenient as possible. The new configurator does just that."
Modifications for the 2022 model year
With the launch of the new configurator, important updates for the 2022 model year are also revealed for the first time. Both the coupe and the Volante variants of the DB11, which is equipped with a 4-liter V8, now boast even more power. Thanks to 535 hp, a top speed of 308 km/h is achieved.
The brand's flagship Super GT will be rebranded as the DBS and the Superleggera designation will be dropped. The Vantage and DBS will be offered with new 21-inch wheel designs, while the DBX can be configured with 23-inch wheels, new Sports Plus seats and wireless charging capability.
Prices are available on request
