Alfa Romeo: 33 is the magic number of the brand 🎥
STRADALE DAY Since the launch of the 33 Stradale project, the number 33 has taken on a new meaning for Alfa Romeo. Last year, the brand increased its global sales figures by 33 percent.
To celebrate the iconic model, the first 33 Stradale Day took place on March 3. To mark the occasion, the Centro Stile Alfa Romeo is presenting previously unpublished photos of an Alfa Romeo 33 Stradale in the traditional royal blue body color. Of the less than a dozen historic Alfa Romeo 33 Stradale built in road versions, only one was painted in this color.
The best-selling model
The number 33 plays a major role in the Alfa Romeo universe. In 1933, the traditional Italian brand celebrated victories in the 24 Hours of Le Mans and the Mille Miglia, and the Alfa Romeo 33 Stradale sports car presented in 1967 is one of the most beautiful coupés of all time. The later large-scale production model Alfa Romeo 33 became one of the best-selling models in the brand's history, with almost one million units produced.
New public holiday is March 3
Alfa continued this story in 2023. The Alfa Romeo 33 Stradale super sports car pays homage to the coupé of the same name from the 1960s. Produced in just 33 units, the two-seater underlines the brand's expertise in terms of style and driving experience. But the number 33 also has a meaning in the current annual report: last year, the brand increased its global sales result by 33 percent compared to 2022. Alfa Romeo is now dedicating "33 Stradale Day" to the symbolic number. In future, every 3rd of March will be a day on which Alfa Romeo celebrates its shared passion together with fans around the world and the more than 250 brand clubs.
33 comes as HEV or BEV
Future owners of the small-series super sports car will also be able to choose from two completely different drive variants. In the combustion version, a V6 biturbo engine with a maximum output of 620 hp is used to drive the rear wheels. The newly developed all-electric drive has a system output of 552 kW (750 hp). It is transmitted to all four wheels. And of course the number 33 also appears in the technical data of the Alfa Romeo 33 Stradale: The top speed of the coupé is 333 km/h.
