Geneva 2018: TAG Heuer presents rarities
PARTNER For the fourth consecutive year, TAG Heuer will exhibit several exceptional vehicles at the Geneva Motor Show (March 8-18). In addition, the only watch brand present in Geneva will present its new collection and announce new partnerships in the automotive world. TAG Heuer and the world of automobile racing are closely linked. With the development of [...]
TAG Heuer and the world of automobile racing are closely linked. With the development of chronographs that pushed the limits of timekeeping in terms of accuracy, the brand built an interplay between the two worlds at an unprecedented level.
In 1969, Heuer was the first watch brand to sponsor a professional racing driver, Jo Siffert. For some time now, TAG Heuer has been the official partner of Red Bull Racing in Formula 1 (hence the recent name of the built-in Renault engine). In addition, the Swiss watch company is a founding partner and has been the official timekeeper in FIA Formula E since 2014.
To illustrate these partnerships, TAG Heuer will present, among other things, two show cars at the 1000 square meter booth, namely a Red Bull-TAG Heuer F1 and a current Formula E race car.
Much entertainment for the visitors
Five racing simulators, a bar open to all visitors, two VIP lounges, a large screen and a container with the new Samsung Gear VR showing TAG Heuer's different worlds will keep visitors entertained at this booth for the duration of the show.
Visitors will also be able to experience a TAG Heuer boutique in a pop-up store. There, the new watch collection will be presented, in particular the TAG Heuer Connected Modular 45 and the all-new 41, not to mention the latest reissue of the famous Monaco with its legendary blue square dial and left-hand crown, the original of which was worn by Steve McQueen during the filming of the movie Le Mans in 1971.
