BMW: Rich sound for the new R models 🎥
PREMIERE The BMW R 18 B and R 18 Transcontinental celebrate their world premieres like no other motorcycle before: they star in the video of the band The Cadillac Three from Big Machine Records with their song "Get After It". The video production took place near Nashville, where director Dylan Rucker directed the [...]
Video production took place near Nashville, where director Dylan Rucker directed the moody clip.
Riding a motorcycle and listening to music - the two go well together. It's not for nothing that many artists have been dedicating their songs to the passionate experience of riding a motorcycle for generations.
Loud guitar through huge speakers
Singer and guitarist Jaren Johnston: "It was a great experience! During the recording we tried to convey the feeling of getting on this motorcycle from Germany for the first time, playing a really loud guitar through huge speakers. I think we managed to do that."
Marshall offers an intense sound experience
With the sound system, the new R 18 Transcontinental (gallery) and R 18 B offer a particularly intense sound experience. The R 18 Transcontinental and R 18 B already feature as standard a sound system developed with the British manufacturer Marshall with two 2-way loudspeakers integrated into the front fairing. Black cover grilles with white Marshall lettering round off the classic look.
Classic chassis design of the Big Boxer
With the new R 18 Transcontinental, BMW Motorrad is expanding the R 18 family to include a Grand American Tourer and, with the new R 18 B, a "bagger" of the kind that is particularly popular in the USA.
As with the previous R 18 models, the R 18 Transcontinental and R 18 B combine the distinctive drive of the "big boxer" with a classic chassis concept based on historical models, exclusive equipment and a stylish design.
The two new members of the R 18 family will be unveiled to the public for the first time on August 6, 2021 in Sturgis, South Dakota, USA. Global sales will start in September 2021.
