Bike Kingdom: Lenzerheide becomes hot spot
WHERE TO MEET The Lenzerheide region launched the Bike Kingdom for the 2020 season. A world where everything revolves around mountain biking. Two bike parks and 900 kilometers of single trails are at the ready. Lenzerheide, Arosa and Chur have joined forces to create one of the largest regions for bikers in the Alps. And a new app accompanies the [...]
Lenzerheide, Arosa and Chur have joined forces to form one of the largest regions for bikers in the Alps. And a new app accompanies the bike adventurers.
Personalized tips for every biker
Marc Schlüssel, Head of Marketing at Lenzerheide Marketing und Support AG: "The app is designed to accompany guests during their bike adventure and provide personalized tips to ensure that everyone who comes mountain biking in Lenzerheide returns home with a special experience."
Lifts or trails, service station or store
The app provides live information on where to find lifts or trails, the nearest service station or a store with special offers for bikers.
The GPS recording makes it possible to give personalized tips and draw the biker's attention to trails that they might like.
Knight games with digital support
Another highlight of the app is the concept of gamification and gratification. In contrast to the trend towards virtual reality, where you can ride through Lenzerheide on your couch at home, the vacation region uses technology to enhance the real bike experience.
The central elements of the "Bike Playground" are the Challenges and the Clan Battle. In the challenges, each app user can earn individual rewards, for example by completing 500 vertical meters in one day or using the Rothornbahn three times in one weekend.
Download for iOS and Android systems
Every rider using the app in the Bike Kingdom can join one of the three clans "Flow", "Drop" or "Shred" and try to conquer or defend the individual regions of the Bike Kingdom together with their clansmen in the daily Clan Battle.
