White Turf: where horsepower takes to the ice 🎥
WHERE TO MEET For the third time, Genesis returns to the frozen lake of St. Moritz as the main sponsor. The brand also offers test drives at the White Turf horse racing event.
Genesis, the main sponsor of the White Turf on the lake in front of St. Moritz, will be on site throughout the event from February 3 to 18. Test drives with the all-electric Genesis Electrified model series and combustion engines will be available on the race weekends. The new top-of-the-range G90 model will also be available for interested parties.
PS on the ice and under the hood
The White Turf stands for elegance and plenty of horsepower. The world-renowned horse race is part of a long-standing tradition where jockeys compete on the frozen Lake St. Moritz in the light of the Swiss Alps. The competition formats over the three weekends include trotting races, flat races and the attractive skijoring.
This year, Genesis is also donating a prize for the Prix d'Honneur raffle. The winner will enjoy a luxurious weekend away, taking home a Genesis model of their choice for a weekend. The winner will also receive a very special work of art entitled "The Beauty of White Turf", created by Swiss design artist Ginny Litscher.
Typical Korean hospitality
Lawrence Hamilton, Managing Director for Genesis Motor Europe: "Partnering with such a prestigious European event is an excellent opportunity for us to showcase our brand. In 2024, we will once again enrich this event with luxury activities and Korean hospitality."
