Volkswagen: Schweizer family trusts the brand
For the 16th time, the media company Reader's Digest asked Swiss consumers about their favorite brands. The results show: Traditional brands such as Raiffeisen, Die Mobiliar, Ricola, Coop and Nivea are at the top, as in previous years. Urs Anderegg, Business Manager Reader's Digest Switzerland: "These results clearly show that it is worthwhile for [...]
Urs Anderegg, Business Manager Reader's Digest Switzerland: "These results clearly show that it pays for a company to invest in the trust of its own customers in the longer term. Entrepreneurs who plan sustainably can use their brand to gain a decisive competitive advantage over the competition, especially in economically turbulent times."
The leading position of H&M, for example, shows that even negative press hardly shakes the confidence of the Swiss family in a brand. After all, the group is repeatedly criticized for its working conditions. This is even more evident with the VW brand, which replaced Toyota at the top of the automotive category despite the emissions scandal.
Photo: Archive
