Tuning: The latest trends are on display in Essen 🎥
SO MAKES CAR FUN The Essen Motor Show is still running until December 5. The PS festival shows sports cars, tuning & lifestyle, motor sports and classic cars. 400 exhibitors present vehicles and accessories in eight halls.
For many tuners, understatement and not being too loud are the watchwords.
Because the effects of the pandemic are still clearly noticeable, the Essen Motor Show will be held this year as a "Limited Edition" without a motor sports arena. In addition, the 3G rule and a mask requirement will apply.
Oliver P. Kuhrt, Managing Director of Messe Essen: "From coveted sports cars to chassis and wheels to chic hoodies, there is hardly a wish left unfulfilled. After the pandemic-related break, the anticipation among exhibitors and visitors is great. The show demonstrates the relevance that cars have and will continue to have in the future. Cars don't just get us from A to B - they should be fun and inspire their drivers, regardless of the drive system."
Special exhibition World of Motorsport
Among other things, the Essen Motor Show will also bring the subject of e-sports to the start: At the stand of the motor sport simulation RaceRoom, visitors will be able to experience the intoxication of speed in the virtual cockpit.
Right next door, fans can expect to see selected racing and sports cars from the past and present - including a Toyota TS030 Hybrid, for example - in the special World of Motorsport show.
Sustainable mobility takes center stage
Not possible? Not at the Essen Motor Show. Even if the gasoline engine dominates the action, interest in sustainably powered vehicles is growing. The mobility service provider Next eShare.one is presenting a selection of current series models that are powered by electricity, hybrid or hydrogen. The presentation will focus on the trade show premieres Tesla Model Y and Ford Mustang Mach-E, among others.
Campaign with police look sports car
Regardless of the drive, the following applies at the EMS: Tuners are not speeders.
Klaus Stadler, exhibitor and founder of the Mustang Owners Club: "Anyone who puts as much effort, love and money into his car as the exhibitors do at the Essen Motor Show would never think of driving an illegal race with it. The risk for themselves, others and the vehicle is far too great."
The fact that tuning and safety go hand in hand at the Essen Motor Show is demonstrated by the "Tune It Safe!" initiative, which unveils its new campaign vehicle in Essen. Traditionally, this is a tuned sports car in police livery.
A must-visit is the Classic & Prestige Salon. There, dealers present exquisite classic automobiles for sale, including many sports and racing cars. The focus of Germany's oldest classic car sales salon includes the anniversaries of 100 years of the Avus and 60 years of the Jaguar E-Type.
