Renault: R4 celebrates the 60e anniversaire
BEAUTIFUL IT WAS 60 years ago, the Renault 4 rolled into the limelight and started its success story worldwide. The cult car sold more than eight million units in over 100 countries during its 30-year production period. Renault will celebrate the anniversary in France and on social media. Fans can look forward to exciting content throughout the year [...].
Renault will celebrate the anniversary in France and on social networks. Fans can look forward to exciting content throughout the year, and the R4 will also be on display at various events.
Exclusive interviews with collectors and celebrities
R4 fans should keep an eye on Renault's social networks on the 4th and 14th of each month. Exclusive content, made by fans for fans, including interviews with collectors and celebrities, awaits.
Depending on current events, the program can be adapted and supplemented with actions at the local level
Users declare their personal attachment online
In February, Renault activates graphic designer and illustrator Greg. He is one of the leading artists in the field of sports illustration and has already created more than a dozen exclusive Renault 4 in the style of different eras. These illustrations will be on display throughout the year.
Since February 8, users have been able to declare their personal attachment to the R4 on social media, but also discover many wonderful stories they have experienced behind the wheel of the cult vehicle.
Since February 14, the Atelier Renault in Paris has been exhibiting a Parisienne version of the R4 on the Champs-Elysées. The version has a striking appearance thanks to a unique tubular mesh pattern on the body.
Collection in the boutique of the Ateliers Renault Paris
Renault Classic will display 30 models of the Renault 4 in March, including twelve iconic versions in an environment created especially for the occasion.
In April, influencers will use the Renault Miniatures collection to tell their own stories about the R4 in short films shot in stop-motion.
A selected collection of R4 objects specially designed for the 60th anniversary will be available at the Ateliers Renault boutique in Paris and in the online store.
Videos reveal secrets of different models
In May, Renault will also launch a series of videos that will reveal the secrets of the R4 through different models. For this, testimonials are also collected from people who grew up with the R4, from collectors, but also from all the personalities who have contributed to the history of this car at Renault.
Star guest at the Cannes International Film Festival
A true icon of cinema, made famous by numerous appearances on the silver screen, the R4 will roll out the red carpet at the 74th Cannes International Film Festival in July. The 4L pop icon exhibition will take up its summer quarters at the Atelier Renault and will be an opportunity to discover a new R4 and many other surprises.
In September, the Paris-based car-sharing service Zity welcomes the R4 to an electric meet. Last but not least, the R4 Forgonette has a real surprise in store in November. Further promotions will be announced in the course of the year.
