Porsche: Sales pop-up at Bärengasse 16
WHERE TO MEET Until the end of the year, Porsche Switzerland will welcome visitors to a showroom in a central location in Zurich at the sales pop-up at Bärengasse 16 near Paradeplatz and Bahnhofstrasse. The Porsche Center Zurich will present the Stuttgart-based sports car manufacturer's range of products to customers, prospective customers and brand fans. The aim of the temporary sales format under the title [...]
The Porsche Center Zurich presents the Stuttgart-based sports car manufacturer's range of products and services to customers, prospective customers and brand fans. The aim of the temporary sales format entitled "Porsche Now" is to meet them in their everyday living environment.
Michael Glinski, CEO Porsche Schweiz AG: "After going to a restaurant or shopping, a visit to Porsche is just a few steps away. In this way, we want to reach more people who otherwise only visit a Porsche Center for a specific reason."
The centerpiece is the all-electric Taycan
Thanks to its structural flexibility, the innovative "Porsche Now" concept can be set up at busy locations at short notice. Porsche provides the basic concept, and dealers and sales companies then adapt it to their needs.
One of two vehicles on display in the 190-square-meter space is a Porsche Taycan. The brand's first fully electric sports car can be experienced both physically and via various digital areas in a specially designed e-mobility area.
Visitors can configure their individual dream car live and then experience it via augmented reality technology or by means of virtual reality glasses. For a real-life experience, interested parties can arrange test drives directly on site via the Porsche Centers in Zurich.
Non-binding contact without intention to buy
The Porsche Centre Zurich operates the sales pop-up and organizes various daytime and evening events, which are published on the Internet.
Michael Glinski, CEO Porsche Schweiz AG: "The pop-up is particularly suitable for the first non-binding contact with the brand without the intention to buy."
