Porsche: 911 for the Matchbox garage
ANNIVERSARY Mattel and Porsche celebrate the 70th anniversary of Matchbox together. To mark the anniversary year, the two brands are not only referencing the past, but also venturing a look into the future.
At the heart of the activities is the Matchbox vision of making dreams come true. The campaign motif "Driving your Dreams. From Childhood visions to reality" plays with the reality of the Matchbox model and the beauty of a real Porsche. In front of the Porsche Brand Store in Stuttgart, car fans can discover a 911 Turbo 3.3 like never before. Instead of a miniature in a box, as is familiar from Matchbox, it is now a real-size Porsche in oversized Matchbox packaging
Car dreams come true
The fascination for models such as the Porsche 911 is undisputed. At the same time, Matchbox has been delighting its fans for 70 years with its detailed models. The affordable miniature cars make it possible to experience the car of your dreams long before you have your driver's license in your hands. It is precisely this vision of making dreams come true that is at the heart of the joint campaign for the Matchbox brand's 70th anniversary. Together, the connection between the Matchbox 911 Turbo and its real-life counterpart was explored.
With this cooperation, Mattel and Porsche Matchbox are celebrating history and looking to the future at the same time. The brand has established itself as a synonym for affordable driving fun and remains firmly anchored in its mission to make dreams come true. For young and old - in small and large.
