Porsche: A 911 Carrera becomes a toy for children 🎥

WHERE YOU MEET Porsche is staging a special sculpture at Miami Art Week and Art Basel Miami Beach, where the sports car manufacturer is unveiling its new virtual brand presence.

 

The centerpiece of the installation "Dream Big." is a white Porsche 911 Carrera that looks like a toy car in the hands of a larger-than-life figure wearing a racing driver's helmet. The artwork is a tribute by Scottish digital artist and Porsche fan Chris Labrooyan to the dreams of his childhood.

Porsche Miami Art Week
Digital artist Chris Labrooyan recalls childhood dreams with a larger-than-life figure.

"Dream Big." is on display on the beach at the Pérez Art Museum Miami, where it will be freely accessible from 11 a.m. to 6 p.m. daily from Nov. 29 to Dec. 3. The work joins "The Art of Dreams" initiative launched last October.

Rose maze and a 911 S 2.4 Targa
It all started with a work by French artist Cyril Lancelin in Paris. His installation "Remember your dreams" with huge air-filled elements was later also exhibited in Singapore. This was followed in June 2022 by the installation "Everywhereness" by Ruby Barber (Studio Mary Lennox, Berlin) at Milan Design Week.

This botanical artwork, featuring a maze of wild roses and a 1972 Porsche 911 S 2.4 Targa, asked about the relationship between nature, man-made spaces, and technology.

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