Porsche: Action comeback at the Super Bowl 🎥
ACTION PUR For the first time since 1997, Porsche ran a commercial during the Super Bowl game. It's about a car chase with the all-electric Porsche Taycan and iconic vehicles from the museum. The spot, "The Heist," features successful vehicles from the Stuttgart collection. The spot, which is titled "The Heist," focuses on entertainment [...]
The spot "The Heist" features successful vehicles from the Stuttgart collection.
The spot, called "The Heist," focuses on entertaining viewers. Motor sports also play a role.
Filming took place in mid-November 2019 in Heidelberg, Heppenheim, the Black Forest and Stuttgart-Zuffenhausen.
Legendary bolides from the museum
Many race cars, road cars and other models seen in the film are part of the collection of the Porsche Museum, where the chase in the commercial begins. These include the legendary 917 K race car, the 918 Spyder hybrid supercar, and the iconic Porsche 911, which is shown with modifications for closed-course stunt driving.
New era for the Stuttgart brand
With the Taycan, Porsche is ushering in the era of electric mobility. In doing so, the sports car manufacturer is appealing to new target groups in addition to its existing ones. The Super Bowl commercial is also intended to contribute to this.
Sportiness, emotion and humor
Oliver Hoffmann, Head of Marketing Communications Porsche: "Super Bowl is known as a TV event far beyond the borders of North America and is a perfect platform to reach new fans. Our spot combines a lot of what Porsche is all about: sportiness, emotion, but also a pinch of humor."
