Peugeot: Winter fun total in Adelboden
PARTNERSHIP Anyone traveling to Adelboden-Lenk will notice Peugeot's winter campaign. Further marketing activities with Bergbahnen Adelboden AG and Skiregion Adelboden-Lenk will be launched locally and online. Peugeot is planning various online competitions; a total of 50 ski passes will be raffled. In keeping with the winter sports theme, the brand is launching a special series, the "Mountain Edition powered by Rossignol". Fun, action and [...]
Peugeot is planning various online competitions; a total of 50 ski passes will be raffled off. In keeping with the theme of winter sports, the brand is launching a special series, the "Mountain Edition powered by Rossignol".
Fun, action and snow safety for sure
With 72 lifts, 210 kilometers of slopes, 112.5 kilometers of winter hiking trails as well as 24.5 kilometers of sledding trails, Adelboden-Lenk ranks second behind Zermatt in terms of recorded ski days in Switzerland.
In Adelboden-Lenk fun and action are guaranteed just like the snow safety.
Support for the Adelboden Ski School
In addition to the advertising campaign, Peugeot supports the Adelboden Ski School. Founded in 1933, it is one of the oldest ski schools in Switzerland. The team's main concern is to leave traces - not only in the snow, but also in the memories of the guests.
The 120 employees of the ski school now wear a Peugeot-branded ski jacket. The 600 bibs for the ski students as well as goal flags and finish banners are also branded with the logo.
Activities on Facebook and Instagram
In January, Peugeot launched an online contest on Facebook and Instagram, there is a chance to win one of 50 ski passes.
For their joint communication on Instagram, Peugeot and the Adelboden-Lenk ski region have developed a hashtag: #PeugeotGoesAdelboden.
Special models with practical accessories
Peugeot is teaming up with winter sports brand Rossignol to launch the "Mountain Edition powered by Rossignol", based on the SUV range and available on the new 2008, 3008 and 5008 models.
In addition to the level GT Pack, the vehicles offer the following accessories: winter wheels, Rossignol package, and a Mountain Edition badge on the B-pillar. The Rossignol Pack includes ski boot bag, ski bags, and a cap each for men and women.
The special models will be available in Blue Vertigo (Blue Celebes on the 5008), Red Ultimate (Red Elixir on the 2008), Black Perla Nera (Black Onyx on the 2008) and White Mother of Pearl.
