Mercedes-Benz: G-Class in the look of Moncler 🎥
ORIGINAL At the live show The Art of Genius, Mercedes-Benz and Moncler present Project Mondo G - a work of art that combines Mercedes' legendary G-Class and Moncler's signature design elements.
The new Project Mondo G model combines the distinctive features of the G-Class Mercedes with the puffer jacket from Moncler, the Italian clothing company with French roots. The artwork premiered at the Moncler Genius show during London Fashion Week. The collaboration model is intended to be a platform for co-creation in new industries such as art, technology, sports, music and design.
Cooperation with car partner for the first time
The Art of Imagination theme represents a message that encourages people to make dreams come true and dare to take their own steps. The artwork Project Mondo G is Moncler's first partnership with an automobile manufacturer.
Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, responsible for Marketing & Sales, says: "We are delighted to be working with Moncler to create another X-factor brand moment. The partnership opens new horizons and a potential of opportunities for more news to follow."
Sculpture has a weight of 2.5 tons
Unmistakably, the two products Mercedes G-Class and Moncler Puffer Jacket have become sought-after lifestyle items over the past decades. The fusion of opposites has now given rise to the Project Mondo G sculpture - 4.60 meters long, 2.80 meters high and 3.40 meters wide, and weighing 2.5 tons. The visualization stages a winter landscape, inspired by many possibilities of discovery with the off-roader and the jacket.
