McLaren: Artura by Cevin Parker
CAR-ART With German artist Cevin Parker, McLaren transforms the Artura into a work of art. To this end, Parker has designed a special livery for the high-performance hybrid super sports car.
British sports car manufacturer McLaren Automotive announces a collaboration with Berlin-based German artist Cevin Parker in the form of a special design for the hybrid Artura model, whose name is a combination of art (Art) and the future (Futura). So the car's sleek, aerodynamically sophisticated silhouette is also a perfect canvas for the collaboration between McLaren and Cevin Parker.
Bastian Luehmann, Market Director Central Europe at McLaren: "We are delighted to announce this exclusive collaboration with Cevin Parker. Parker's talent and understanding of art have enabled him to create a remarkable design that perfectly captures the spirit of the Artura."
Passionate car enthusiast
Parker's abstract art also captures the essence of emotions and fleeting moments - a theme that plays a major role in the life of the artist and passionate car enthusiast. The Artura is the embodiment of these emotions, and its design reflects the pursuit of optimal performance and beauty.
Cevin Parker: "I'm thrilled to have the opportunity to work with McLaren and bring together two of my greatest passions: Art and supercars. I'm excited to see how the public will react to this project."
To present the joint masterpiece, McLaren and Cevin Parker took pictures of the unique Artura at several locations in Berlin. The car will also be on display throughout the year at events at McLaren dealerships and at Art Basel Miami, for example.
