Maserati: A Long Night as a Farewell
ARRIVEDERCI The production of the GranTurismo and GranCabrio is coming to an end. To mark the occasion, the company opened the doors of the factory in Viale Ciro Menotti in Modena for a very special event. Numerous guests were present as, in addition to the production lines, anecdotes from over 100 years of Maserati history and the 80-year history of the main plant [...]
Numerous guests were present as anecdotes from over 100 years of Maserati history and the 80-year history of the main plant were told alongside the production lines.
History and episodes of the brand
Ermanno Cozza, who has been with Maserati for over 60 years, told the story of the brand and recalled fascinating episodes from his life at the company with its great champions and legendary cars. Rossella Guasco, Head of Colors and Materials at Maserati Centro Stile, spoke about shapes, colors and style details of the automobiles. Federico Landini, responsible for the development of the future super sports car, took the audience into the world of new technologies with his remarks on innovation.
Sleeping places between assembly lines
The guests then spent the night in special sleeping quarters set up between the GranTurismo and GranCabrio assembly lines. They were flanked by the Maserati GranTurismo Zéda.
Production line for super sports cars
The factory site in Modena, which has been the home of Maserati for 80 years, combines the brand's tradition and legendary "Made in Italy" with a strong vision of the future. This is where the new super sports car planned for 2020 will be built. The production line will be thoroughly modernized. A new paint shop is also being built.
