Maserati for Central Switzerland

MASERATI Together with around 200 invited guests, Garage Limacher AG in Horw LU celebrated the opening of its new 900 m² showroom last Friday. On this occasion, Garage Limacher AG, official sales partner in Central Switzerland, invited its guests to a discovery tour. On two floors including a gallery, the luxurious vehicles from Modena [...]

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The new showroom of Garagae Limacher in Horw covers 900 m² and extends over two floors.

Garage Limacher AG, the official sales partner in Central Switzerland, invited its guests on a tour of discovery. On two floors including a gallery, the luxurious vehicles from Modena are presented in a spacious and elegant ambience. Owner Markus Limacher: "With the launch of the Ghibli and the Levante, Maserati has succeeded in positioning itself not only in the luxury segment, but now also in the premium segment. This makes the dream of owning a Maserati more tangible. As a result, we can appeal to new target groups."

Restorations & Revisions
Garage Limacher AG in Horw is one of the oldest Maserati dealerships in Switzerland. Started in 1976 as a sole proprietorship, the garage business was successively expanded in the following years - Alfa Romeo was added in 1978, then Maserati in 1983. Garage Limacher AG was founded in 1988, and since the 1990s the company has only been concerned with the brand with the trident. The guiding principle "The customer becomes a partner and friend of the house" has thus been cultivated and lived for over 40 years, which additionally underpins the family business culture.

On course for growth
The expansion of the showroom is part of Maserati's consistent further development and growth strategy - this applies to both products and sales structures. In 2016, the Italian luxury sports car and premium sedan manufacturer grew by 40 percent year-on-year in the Swiss market with 783 deliveries and 931 sales contracts. This positive trend has continued so far in the current year 2017. As a result, the Italian manufacturer has already recorded 447 enrollments up to and including May 2017, representing a year-on-year increase of more than 68 percent.

http://www.maserati.ch

 

 

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