Lexus: Pop-up gallery shows crossover UX
ROTOTYPE AS A WORK OF ART The Lexus UX will also be launched in Switzerland in spring 2019. In a pop-up gallery in Lisbon, the UX Art Space by Lexus will specially showcase the crossover for the pre-launch. To get a first impression of the new model, take a stroll through the city at the address Largo [...]
To get a first impression of the new model, stop by the address Largo dos Stephens 5, Cais Sodré district, during a stroll through the city to examine the crossover and have the background of the artistic realization of the UX ART Space by Lexus explained to you. However, the gallery will not only display the proto-type of the Lexus UX, but also other artworks by artists Inês Zenha and Bence Magyarlaki, who were given the challenge by Lexus to reinterpret the UX and present the result accordingly.
Gallery shows the transformation of Lexus into a lifestyle brand
Pascal Ruch, Head of Lexus Europe: "Lisbon continues to evolve into a hub of culture and creativity, which is why it provides the perfect backdrop to showcase our new UX in an innovative and artistic environment. The brand's appearance in the gallery is intended to realistically represent Lexus' transformation from a conventional automotive brand to a lifestyle brand."
