Lamborghini: 60 colorful years 🎥
BACKGROUND Ferruccio Lamborghini founded his company in 1963. He also decided that his cars should not only have a distinctive color, but also be available in numerous shades.
Lamborghini is known for its relationship with bold and often unique car colors. 60 years after its founding, the company is celebrating this symbiosis by tracing the evolution and importance of colors for the individualization of its supercars. Ferruccio Lamborghini wanted to appeal to a wide variety of customers and, above all, give them the opportunity to make their cars as unique as possible.
Delicate, soft shades
The first models, Lamborghini 350 and 400 GT, reflected this philosophy with a variety of beautiful colors. Fashion at the time called for delicate, soft shades, including pastel tones. Lamborghini then experienced a true explosion of color with the Miura in 1966. The model lent itself to bold hues, and the clientele had changed. The Miura attracted younger customers who often excelled in their jobs and careers and were less associated with traditional style.
Thus, there were only a few Miuras in black or white; many came in bright green, orange and yellow. British model Twiggy, an icon of the time, chose the color lime green with two orange longitudinal stripes for her Miura S. The Shah of Iran ordered one of his four Miuras in the color Bleu Ischia Metallizzato, combined with white leather interior.
SUV in the color Verde Speciale
With the appearance of the Countach from 1973, the color options also evolved. Canadian Walter Wolf chose a special red with black fender flares, gray rims and mustard-colored interior for his LP 400. The four-seat Espada was often ordered in bright colors like Oro Metallizzato, and even the LM 002, an unconventional SUV from the Sant'Agata-based brand, was made in special colors - such as the one-off for a Japanese enthusiast who requested the Verde Speciale color. It was in fact a shade of blue.
Paint finishes according to customer requirements
Lamborghini's tradition of fulfilling customer wishes as far as possible became official in 2013 with the opening of the Ad Personam department. This allows customers to choose from an almost infinite number of color and equipment combinations or create their own on request.
In January 2016, the first studio was set up at the factory in Sant'Agata Bolognese. Customers can visit the company's headquarters and customize their car. Production of the Aventador finished with almost 90 percent ad personam vehicles. For the Huracán, the figure is a solid 80 percent, and for the Urus, around 70 percent. Today, there are more than 360 colors to choose from.
