Jeep: drawings help children in need
EVERY FRANK COUNTS The Fiat Chrysler Automobiles FCA Design Center is selling sketches for a good cause. As part of the "stART Again" project, there are interesting, previously unpublished designs for prototypes of the Jeep brand. The drawings are available for download on the Internet. They cost 25 Swiss francs each and are available via Jeep's online store [...]
The drawings are available for download on the Internet. They cost 25 francs each and are available from Jeep's online store.
The proceeds will be used by the aid organization "Save the Children" to purchase teaching materials for needy children in Italy.
Promoting the education of children
Fiat Chrysler Automobiles (FCA) and "Save the Children" have founded the charity initiative "stART Again" to promote the education of disadvantaged children. "Save the Children" has been working as an international non-governmental organization for the rights and protection of children worldwide since 1919.
Campaign is opportunity and hope
With this initiative, FCA's Design Center is supporting Save the Children's "Rewrite the Future" campaign, which aims to give children in need access to education. The campaign is an opportunity and hope for around 100,000 children living in the most disadvantaged areas of Italy.
Aid especially for disadvantaged areas
As a result of the Corona pandemic, the living conditions of children changed as much as those of adults. They had to do without school, sports and games. Visits to grandparents or meetings at the ice cream parlor with friends were no longer possible.
Children who live in already disadvantaged areas and in financially poor families are most at risk.
Design is also a vehicle for emotions
Klaus Busse, Head of FCA Centro Stile: "Design is not only reflected in how a vehicle looks and what it represents. Design is also a vehicle for emotions. That's why design goes down so well with children and young people. We want to share these drawings with fans of our brands and with the people who want to contribute to securing the future of children who are now going through very difficult times."
