Jeep: A tribute to tradition
TIMELESS DESIGN Jeep and Marathon Watch have joined forces to present the new "Jeep x Marathon" collection. These "Swiss made" watches combine the rich history of both brands and honor their contribution to the Allied Forces since 1941.
The watches of the "Jeep x Marathon" collaboration embody the resilience of both companies and reflect their common roots. Inspired by the legendary Willys MB and Jeep Wrangler Rubicon vehicles, this series represents a culture of functional design and recalls the beginnings of both brands.
General purpose
Another link between the two brands is the military "General Purpose" specification. In 1941, Willys-Overland was awarded a contract with the US Army to supply four-wheel drive reconnaissance vehicles. At the same time, Marathon Watch began manufacturing timekeeping instruments for the infantry of the Allied Forces. This tradition continues in the current collection, which is still known as "General Purpose".
Officer's series
The Officer's Series modernizes the original World War II Marathon dial with typographic elements from the Jeep Wrangler 1941 Limited Edition. The models feature a 316L steel case with Parkerization for reflection reduction and corrosion resistance. Available in mechanical and quartz versions, these watches offer low-light readability with MaraGlo illumination and come with a three-piece Crazy Horse leather strap set.
Search and Rescue (SAR) series
The SAR series combines the military look with unmistakable Jeep and Marathon elements. Available in automatic and quartz versions, both models feature the characteristic "red line" 15-minute countdown and typographic elements of the Jeep Wrangler 1941 Limited Edition. With a water resistance of 300 meters and a unidirectional 60-minute rotating diver's bezel, these watches are illuminated with tritium gas tubes and MaraGlo technology. The cases are engraved with Jeep and Willys symbols.
A look at the details
The case backs bear the motto "Go Anywhere Do Anything" as well as all the technical details. Each watch has an individual serial number and the "Jeep x Marathon" logo. The timepieces are supplied in a limited edition tin box.
The future of watchmaking
The "Jeep x Marathon" collection shows how tradition and innovation can go hand in hand. These timepieces are not only a tribute to the past, but also a sign of the future of watchmaking. Available at marathonwatch.com, they are a must for collectors and enthusiasts of both brands.
