Indian Motorcycle: A watch for every bike
PARTNER Swiss watch brand Baume & Mercier has entered into a partnership with Indian Motorcycle. The first models are now on the market. Alain Zimmermann, CEO of Baume & Mercier: "It's about the spirit of Indian Motorcycle and the culture that has shaped the company. We want to bring the freedom of motorcycling and the adventure that [...]
Alain Zimmermann, CEO of Baume & Mercier: "It's about the spirit of Indian Motorcycle and the culture that has shaped the company. We want to capture the freedom of motorcycling and the adventure that is inevitably associated with the lives of Indian riders." Alain Zimmermann, who has been CEO at Baume & Mercier for almost ten years, is thus following the logic of a brand policy that chooses to surround itself with noble moments, styles and objects.
Memory of speed record and AC Cobra
At the recent Salon International Haute Horlogerie watch fair in Geneva, a Thunder Stroke 111 from Indian was on the stand. This is the very model with which, in 2017, Burt Munro's nephew set a new value of his own on an Indian, 50 years after the latter's legendary speed record. In the seasons before, Baume & Mercier dealt with the AC Cobra, brought out various models as a tribute to the sports car.
The right watch for every model
The current range of watches is anchored in the Clifton Collection model line. There is a limited edition Burt Munro (Ref. 10404), a Clifton Club Indian Legend Tribute Scout 1901 (founding year of Indian Motorcycles, Ref. 10402) and the Clifton Club Indian Legend Tribute Chief 1901 (Ref. 10403), all 44mm and engraved with Indian Chief on the back of the watch. From 3300 francs.
