Hyundai Ioniq: Bertrand Piccard becomes brand ambassador
Hyundai Motor France and Hyundai Suisse announce Bertrand Piccard as brand ambassador for the Hyundai Ioniq. The model is the first in the world to combine three different electric drive concepts on the same platform: 100 percent electric, hybrid and plug-in. The pioneer and adventurer initiated and completed, among other things, the first circumnavigation of the earth in a solar-powered aircraft. As a brand message for the [...]
The pioneer and adventurer initiated and completed, among other things, the first circumnavigation of the earth in a solar-powered aircraft. Bertrand Piccard chose the 100 percent electrically powered version, the Ioniq Electric, as the brand message for the Hyundai Ioniq. He thus accompanies the actions and promotions organized for efficient solutions in favor of the environment.
"What else could I drive after circling the globe in an electric-powered solar airplane? Today, it is important and crucial that companies like Hyundai show a pioneering spirit and innovate in the service of the environment, that they revolutionize the market with clean and efficient vehicles."
Bertrand Piccard
