Hublot: Lapland Ice Driving Partner
Breathtaking Lapland landscapes, spectacular aurora borealis and a ride in a Ferrari over ice. An almost unimaginable combination and Hublot makes it possible as a new partner of Lapland Ice Driving. Lapland Ice Driving takes place just a few meters from the Arctic Circle in Arjeplog, Sweden, population 2000. On a frozen lake of over 1200 hectares in area at [...]
Lapland Ice Driving takes place just a few meters from the Arctic Circle in Arjeplog, Sweden, population 2000. On a frozen lake of over 1200 hectares in temperatures down to minus 40 degrees, automotive engineer Eric Gallardo, former test driver and racing driver founded Lapland Ice Driving. From January to March, the water completely freezes and turns into a training field with a 50-kilometer track.
At a speed of 200 km/h over a frozen lake
Hublot will become a partner and official timekeeper of Lapland Ice Driving until 2020. As part of this partnership, driving training sessions at the wheel of a specially equipped Ferrari will be made possible. It will travel across the ice at over 200 km/h. This driving experience will be offered in a program with snowmobile rides, exploring, the surroundings, watching the northern lights and a stay in Arjeplog.
hublot.com
lapland-ice-driving.com
