Home of quattro: Andermatt and Audi are partners
AUDI QUATTRO Andermatt Swiss Alps AG and Audi are cooperating as of the 2016/2017 winter season as part of the "Land of quattro" project. The vacation destination Andermatt thus becomes part of the exclusive campaign in the most important destinations in the Alps. The existing cooperation between Audi, The Chedi Andermatt hotel and the golf club will now be extended to the entire Andermatt vacation destination. The aim of the cooperation is to [...]
The existing cooperation between Audi, The Chedi Andermatt hotel and the golf club will now be extended to the entire Andermatt vacation destination. The aim of the cooperation is to increase the awareness and presence of the two brands Andermatt and Audi as well as their products. As a "Premium Destination", Andermatt aims to become an internationally known "Home of quattro" destination. It is planned that, in addition to the Hotel The Chedi Andermatt and the Golf Club, the SkiArena Andermatt-Sedrun, the Andermatt vacation region and the Andermatt snow sports school will now also become partners in the "Land of quattro" campaign.
The top destinations in the Alps are selected as the "Home of quattro". In Switzerland, Davos, Laax, St. Moritz, Verbier, and Zermatt are already among them. "We are delighted to have been able to conclude this cooperation with the entire Andermatt region," explains Donato Bochicchio, Head of the Audi brand in Switzerland, adding, "This region offers guests a great deal both in winter and in summer. And with our quattro models, you can always get here safely." Right at the beginning of the year, you can experience the benefits of the legendary quattro drive at the Audi snow experience in Andermatt.
