Genesis: Parade on snow and ice in St. Moritz
HORSE STRENGTHS The car manufacturer Genesis has entered into a three-year partnership with the most prestigious event, White Turf St. Moritz. All models can be test-driven there until February 19.
Genesis Motor Europe will once again support the renowned horse racing event White Turf St. Moritz as main sponsor. Together with Credit Suisse, the Korean brand is the main sponsor and official mobility partner of White Turf. Following its successful debut last year, Genesis has extended its partnership as main sponsor to a three-year contract until 2026.
Event on a frozen lake
The White Turf is one of the most luxurious and prestigious horse races in Europe. The jockeys compete in exciting races on a frozen lake. Fittingly, Genesis presents its own horsepower: Models that combine relaxed mobility with excellent service and Korean hospitality.
Lawrence Hamilton, Managing Director of Genesis Europe: "We are delighted to return to St. Moritz as part of this partnership - and with a wider range of vehicles. Such a prestigious event in the heart of Europe provides the ideal stage for our brand. Our three all-electric models, which rolled out last year, will be available for test drives during the White Turf."
A special menu for the guests
In addition to the testing opportunities, for which the conventionally powered Genesis models will also be available, the brand will be present on site with the Genesis Mobile Lounge. As the main sponsor, Genesis will enjoy impressive brand visibility, including a hospitality tent within the White Turf Village. For the occasion, renowned Korean chef Mun Kim from Munich (center gallery) will team up with new Swiss Genesis brand partner Dominik Hartmann (right gallery) to create a special White Turf menu for guests.
