Ford: Five short films in online voting

The task was anything but simple: a video lasting no more than 55 seconds was to promote greater respect between car drivers and cyclists. The best five films are now vying for the favor of the online audience. Selecting them was the difficult task of the expert jury. It is chaired by actor and Prix Walo winner Leonardo Nigro, with other members including singer and songwriter Anna Känzig, presenter Andreas Pauli, vloggers Saturday and Sunday, and Ford's social media expert Patricia Dürst.

Expert jury and audience determine the winner
The best five films will be posted on Ford Switzerland's Facebook, Instagram and YouTube channels from now until September 7. The more likes a film garners during this time, the more points it receives. Together with the points of the expert jury, this results in the final score. The winner will be announced at an awards ceremony on September 10.

It is about more respect in road traffic
This year, the theme is based on the "Share The Road" campaign launched by Ford Europe in the spring. This is about promoting mutual respect between cyclists and motorists. The relationship between these road users is not always relaxed. This makes mutual respect all the more important. Cyclists are particularly exposed, as the accident statistics show.

The best five films will be posted on Ford Switzerland's Facebook, Instagram and YouTube channel from now until September 7. Every vote, including your Like, is important.

Ford Video Award: Show Tolerance

https://youtu.be/gAIusI59Z2M

Ford Video Award: Shoulder View

https://youtu.be/HYIEojdAF_Q

Ford Video Award: Keep Distance

https://youtu.be/5SwtaR8c8MA

Ford Video Award: Drivers and cyclists can be friends

https://youtu.be/dN7Y8whyODo

Ford Video Award: Childish

https://youtu.be/StMIVFR8KHA

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