Ford: Award for video "Schulterblick
CLEAR WINNER First place in the Ford Video Award 2018 goes to the film "Schulterblick" by Project Axel Foley. The film convinced both the jury and in the online voting with more than 100,000 clicks. The task for the participants was challenging: a film of a maximum length of 55 seconds, which shows the tolerance [...]
The task for the participants was challenging: a film of no more than 55 seconds in length that promotes tolerance between car drivers and cyclists. The jury selected the five best films from the submissions, which were then put to an online vote. AutoSprintCH reported.
Message reached more than 100,000 people
A jury selected the five best films from all the applications, which were then put to an online vote. The films reached more than 100,000 people on Ford Switzerland's social media channels with a message of mutual respect between cyclists and motorists. "Childish" by Hannes Cullum takes second place. "Drivers and Cyclists can be Friends" by Eduard Vijulie and "Show Tolerance" by f-rec share third place.
Basis is the "Share The Road" campaign
The Video Award not only supports Ford film students and filmmakers, but also promotes safety on our roads. The theme is based on the "Share The Road" campaign that Ford launched across Europe in the spring. This is about promoting mutual respect between cyclists and motorists.
