Fiat: Electric Topolino as a colorful comic car 🎥
MICKY-MOUSE-ART Fiat is celebrating Disney's 100th birthday with five unique Topolino models whose design is inspired by Mickey Mouse, the famous cartoon character from the world of Disney.
The Fiat Topolino is an electrically powered light vehicle designed primarily for novice drivers. Topolino is also the Italian name for Mickey Mouse and the nickname of the historic Fiat 500, which was produced from 1936 to 1955. The presentation of the five colorful electric cars took place in the Casa 500, an area of the Pinacoteca Agnelli on the site of the former factory in the Lingotto district of Turin.
A special exhibition in collaboration with the Pinacoteca Agnelli on the fourth floor of the Lingotto building is dedicated to Disney's 100th birthday, 95 years of Mickey Mouse and the 100th anniversary of the former Fiat factory.
Electromobility for young people
Olivier François, CEO of Fiat and Global CMO Stellantis: "The histories of Fiat and Disney are closely intertwined. For example, both Disney and the Lingotto plant are celebrating their 100th anniversaries this year. Topolino, both the Disney icon and the very first Fiat 500, have inspired art, street art and fashion for decades. In addition, the Topolino offers young people electromobility with a smile."
Creativity and friendship
Daniel Frigo, Country Manager of The Walt Disney Company Italy and Head of Studio Italy: "At Disney, we are proud to be part of Italy's culture and amazing creativity. It is a great honor to be able to celebrate our 100th anniversary with this magical moment that brings Fiat and Mickey Mouse together again in the spirit of creativity and friendship."
The five Topolinos were created in cooperation between two design teams with very different areas of expertise. They symbolize a journey through time and art - from the era in which Mickey Mouse and the Fiat 500 were born to the present day. To further celebrate Mickey Mouse and the Fiat Topolino, an exhibition of the five unique pieces is now being set up in the north ramp of the Lingotto building in collaboration with the Pinacoteca Agnelli.
