Fiat: Electric 500s as fashion icons 🎥
STARES TRIO Legendary Italian brands and Fiat have joined forces to put attractive lifestyle models of the 500 on the narrow wheels. A video tells the story of how this came about. A new era for Fiat begins this year with the all-electric Fiat 500. The video documentary takes a look behind the and shows the all-electric Fiat 500 [...]
A new era for Fiat begins this year with the all-electric Fiat 500.
The video documentary looks behind the and shows the all-electric Fiat 500 in the interpretation of the fashion labels Armani and Bvlgari as well as the designer of Cartel.
Environmental protection and sustainability
Olivier François, President Fiat Brand Global and FCA Chief Marketing Officer, interviews designers and brand ambassadors and explains why the materials used are all about environmental protection and sustainability.
Andrea Scherz, owner and general manager of the Gstaad Palace, car connoisseur and collector as well as promoter of numerous environment-related activities, and Sindi Arifi, beauty and fashion influencer, testimonial for Luxury Brands, present the new models in Switzerland. Please note the gallery.
Known Italian partners
Behind the project, in addition to Fiat, are three legendary Italian brands - fashion icons Armani and Bvlgari, and Kartell, a company dedicated to design culture, new materials and innovative technologies in furniture and other industrial products.
Presentation in Milan
Olivier François takes the viewer on a journey through the creative process from which the models emerged.
Olivier François: "The short film shows the creative meetings and processes in which fruitful teamwork and emotional affinity emerged between designers from different fields. The result is three unique pieces that also present a vision of the future in which sustainability, knowledge, creativity and innovation are combined for the good of the planet."
This journey begins in Turin. It leads to Rome and ends in Milan, the world capital of fashion and home of Armani and Kartell. Milan is also the backdrop for the presentation of the new Fiat 500.
A look behind the scenes
The film can be seen on Fiat's social media channels (YouTube, Facebook and Instagram). In an authentic, realistic visual language, the cameras look behind the doors of the Centro Stile Fiat in Turin.
Viewers will get an insight into the Color & Material department. The premises are a combination of a sophisticated research center and an elegant fashion studio.
