Cupra: Fun with the Born e-Sportler Car
GAMING STATION In collaboration with home entertainment specialist Steven Sailer, Cupra Switzerland has transformed a Born into an e-sports car.
For many, gaming is part of everyday life today. As a rule, games are played at home on the sofa or in front of the computer. With the e-Sports Car, Cupra Switzerland is now bringing gaming pleasure to the showrooms of Cupra dealers. Steven Sailer was commissioned to transform a Cupra Born into a mobile gaming station.
Xbox with steering wheel and pedals
The home entertainment specialist from Austria installed an Xbox with steering wheel and pedals on the passenger side of the electric vehicle for this purpose. The Cupra eSports Car is a one-off not only because of its gaming cockpit.
The exterior was also redesigned. Graffiti artist Thorben Studer artistically implemented the Cupra keywords Impulse and Inspire on the sides of the Born and incorporated icons from the gaming console into the design.
Experience in the Forza Horizon world
Nicolas Hobi, Head of Marketing at Cupra: "With the eSports Car, we have our finger on the pulse of the times, giving eSports fans the opportunity to get behind the wheel of the Urban Rebel Racing Concept to experience the all-electric vehicle in the Forza Horizon world. The brand also stands for such emotional experiences."
