Cupra: Cooperation with FC Barcelona

The partnership goes beyond a traditional cooperation, as Cupra and FC Barcelona share several visions that are also to be implemented together: These include, among other things, the promotion of young talent and innovations in the spirit of a shared passion for sporting ambition at a high level. And the fan community should not only feel this in the direct vicinity of the legendary Camp Nou stadium - for example through innovative mobility projects.

Globalization support
Luca de Meo, CEO of Seat S.A. and also Chairman of the Supervisory Board of Cupra: "The collaboration with what is undoubtedly one of the best football clubs in the world not only fills us with pride, it also demonstrates our strong commitment to the Cupra brand and the future of mobility in Barcelona. Furthermore, partnering with a company with global reach like FC Barcelona, with a fan base of more than 340 million people, will support our globalization strategy."

Separate area for Cupra in the stadium
With this partnership, the Spanish brand is massively increasing its global visibility - for example, with the distinctive brand logo on the ground around the FC Barcelona stadium and an exclusive lounge at Camp Nou. In addition, Cupra is planning its own area at the stadium where football fans from all over the world can experience the brand up close.

Solutions for urban mobility
In addition, Seat, Cupra and FC Barcelona will jointly develop solutions for micromobility and electromobility around the Camp Nou to promote innovations for the entire mobility industry. For this purpose, various facilities at the soccer stadium will serve as a test laboratory for urban mobility projects in Barcelona.

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