Cupra: The Formentor conquers the mountains 🎥
PERFECT PARTNERS Cupra's cooperation with Saastal Bergbahnen could not be more spectacular: On the Mittelallalin, 3500 meters above sea level, a Formentor is enthroned at the highest revolving restaurant in the world. Cupra's new Formentor was transported to the platform on the hook of a helicopter. Placed on a container in the midst of the glacier landscape above Saas-Fee, the [...]
Cupra's new Formentor was transported to the podium on the hook of a helicopter.
The power Spanier, placed on a container in the midst of the glacier landscape above Saas-Fee, was reserved an exclusive box seat by Saas Valley Bergbahnen, with an unobstructed view of the surrounding four-thousand-meter peaks with the highest mountain on Swiss soil, the Dom.
Performance, challenge, adventure
The marketing strategies of Saas Fee and Cupra fit together perfectly: Keywords are performance, challenge, adventure, individualism and overcoming limits.
Also on board with Amag Import AG are Saastal Bergbahnen AG as well as WWP Creative GmbH and Feratel Schweiz AG as new OOH marketers in ski resorts.
Vision for individual customer experience
Sandra Grau, Brand Director Seat and Cupra: "Cupra and Saas-Fee share a vision of the individual customer experience for enthusiasts in search of emotion. With Saastal Bergbahnen, we have a partner behind us who places values such as passion, sporting spirit and experience just as much at the forefront of its activities as we do."
Consistency of the brand message
The CEO of Saastal Bergbahnen AG believes that the cooperation is also a stroke of luck for Saas-Fee. Â
Simon Bumann: "Cupra's brand message is absolutely consistent with that of Saas-Fee. Specifically, we are addressing everyone who loves a personal challenge. While for some the first ascent of a four-thousand-meter peak is challenging, for another person the discovery of the alpine mountain summer or a rapid ski descent with an altitude difference of 1800 meters can be a challenge."
Challenge for ambitious winter sports enthusiasts
Three huge Cupra posters at the valley station and the Cupra branding of two cable car gondolas draw attention to the collaboration.
A special attraction is the Cupra Challenge. Ambitious winter sports enthusiasts can compete all winter long on a professionally laid out giant slalom course equipped with a starter's hut and timekeeping.
