Bugatti: Records and special wishes
LUXURY AND INNOVATION Bugatti has always been associated with craftsmanship and unique experiences. Last year, the company once again surprised with unusual events.
At an auction, the Chiron Profilée set a new record as the most valuable new car ever sold at auction. The one-off is the last Bugatti with the legendary W16 engine that customers were able to buy new. This makes the Chiron Profilée a piece of automotive history and one of 81 Bugatti vehicles delivered by the Atelier last year.
Golden Era with 45 hand sketches
Bugatti unveiled one of the most ambitious Sur-Mesure projects at Monterey Car Week: the Chiron Super Sport Golden Era. This model internalizes Bugatti's heritage with 45 sketches drawn by hand on the bodywork. The car is the result of two years of bespoke craftsmanship with new techniques that elevate it from the world of the automobile to the world of pure art. Over the course of the year, other Sur-Mesure projects such as the 57 One of One also showed personalization possibilities.
Experience over 400 km/h once
Another prime example of a specially tailored customer experience is the 400 Drive that Bugatti organized for a small group of customers. The brand invited its customers to the opportunity to drive their own Bugatti hyper sports car on the same tarmac where the space shuttle once landed - at more than 400 km/h. This is one of the rare opportunities for customers to reach speeds in a vehicle that few others have reached before.
Molsheim remains the heart of Bugatti
By 2026, Bugatti and its partner network will have delivered more than 1200 hyper sports cars to customers around the world, making service and maintenance a key focus for the brand. Bugatti therefore emphasizes the importance of continuously developing its after-sales offering to ensure that every single step of owning a Bugatti is unparalleled.
