Bugatti: In Molsheim, the Customer is King
EXACTLY TailOR-MADE Bugatti's Sur Mesure individualization program has been offering a high degree of personalization since last year. Now two vehicles have been presented that were created in response to special customer requests.
Every hypercar that leaves the Bugatti atelier in Molsheim is unique. So that customers can also realize their personal vision of a car, Bugatti offers the Sur Mesure customization program.
Close collaboration between customers and the Sur-Mesure team means that new models are constantly being created. Carbon finish components, hand-applied paint patterns and embroidered leather elements bear witness to this.
Magnesium rims and lettering on the engine
One of the first Chiron Super Sport cars to be handed over to its new owner also bears the mark of this source of inspiration. At the owner's request, the vehicle bears the number 38 on the horseshoe radiator grille and boasts other details such as magnesium rims in Arancia Mira and the lettering on the engine.
The Chiron Super Sport is suitable for tackling long distances in opulent luxury, reaching a top speed of 440 km/h thanks to its aerodynamically optimized long-tail body.
A Chiron Pur Sport with exposed carbon bodywork incorporates the colors of the French national flag on the end plates of the rear wing, and the number 9 in French Racing Blue is emblazoned on the radiator grille. In the interior, the color scheme is echoed in the color-split process with Beluga Black and French Racing Blue leather upholstery.
Custom tailoring for the very special wishes
Bugatti Sur Mesure - tailor-made - is based on the brand's history of body construction, handcrafted interiors, special paint finishes, trim and body design. It brings together the collective expertise of designers and technicians to create a brand new program that can meet growing customer demand for extremely personalized designs, materials and finishes. The number of available exterior colors and leather finishes is almost unlimited.
