Bugatti: Chiron Sport as a gift for Alice

THIS IS HOW DREAMS COME TRUE At Bugatti, no two vehicles in the world are identical. In collaboration with H.R. Owen, the official dealer in London, the manufacturer worked on the visualization of Alice, a noble one-off. In response to a customer's request for a Chiron Sport in white and a matching shade of pink as a gift for his wife Alice, the [...]

The Chiron Sport is produced in the Atelier in Molsheim at a unit price of 2.65 million euros (net).

In response to a customer's request to design his Chiron Sport in white and a matching shade of pink as a gift for his wife Alice, the team suggested Matt Blanc and Silk Rosé.

Special colors for painting the car
This color was created especially for this vehicle. The wheels are also painted in this new color. The color can also be found in the interior of the vehicle. The interior of the Chiron Sport is a combination of leather and Alcantara in the color Gris Rafale, with Alice stitching in the headrests of the comfort seats.

The center console inserts are adorned with Chiron Sport stitching. The Silk Rosé yarn color used in both cases was specially matched to the customer's vehicle.

H.R. Owen Bugatti London the first port of call
H.R. Owen Bugatti accompanied the complex process through to delivery. The team was the first point of contact for the Chiron Sport customer before accompanying the buyer to the luxury brand's headquarters in Molsheim, France, where Bugatti was founded over 110 years ago in 1909.

Every Bugatti customer can go through the Molsheim Experience. This includes a test drive with an official driver, after which they can configure their personal vehicle at their leisure with the experts from Bugatti Design and Sales.

Ambitious dreams come true in Molsheim

Ken Choo, CEO H.R. Owen: "Alice is a unique customer vehicle that we will always remember as truly one of a kind. The customer came to us with their vision of what the vehicle should look like and we are delighted that this wish has become a reality. It is always amazing to see how Bugatti gives its customers the unique opportunity to make even the most ambitious dreams come true."

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