BMW: Musician Luca Hänni new Ambassador
PARTNERSHIP To kick off the still young year, BMW (Schweiz) AG has appointed Luca Hänni as brand ambassador. The 26-year-old is the first musician to take on the role of brand ambassador in Switzerland. For trips between his hometown of Bern and performance venues in Switzerland and neighboring countries, Luca Hänni and his [...]
In the future, Luca Hänni and his management will have a BMW X2 xDrive25e with plug-in hybrid drive and a BMW X3 M at their disposal for trips between his hometown of Bern and performance venues in Switzerland and neighboring countries.
Appearance and sympathetic charisma
Stéphanie Borge, Director of Brand Management BMW at BMW (Switzerland) AG: "In the course of his still young career, Luca Hänni has succeeded in inspiring an international audience with his music and his joie de vivre. His professional appearance and likeable charisma make him the ideal choice for the function of an ambassador."
Enthusiasm for starting the electric motor
Luca Hänni after a first test drive with the BMW X2 xDrive25e: "The spontaneous kick-off of the electric motor is fascinating, and at the same time the plug-in hybrid model is absolutely suitable for travel. For me, being on the road means above all looking forward to the next gig. I can enjoy this feeling even more in the future."
For autumn a tour is already planning
Luca Hänni has set his sights firmly on a return to national and international concert stages in 2021. The "110 Karat Tour" is scheduled to start in the fall of 2021. Before that, a few TV appearances and open-air festivals are on the agenda.
