Bentley: The right fragrance for the car 🎥
It's now good manners for a luxury brand to treat itself to its own fragrance. This is called a signature fragrance, and Bentley Motors has teamed up with a Swiss specialist company to create it. Bentley for Men Silverlake is a fragrance by Bentley for men and appeared in 2020. The current Bentley Beyond Collection is another [...]
Bentley for Men Silverlake is a fragrance by Bentley for men and was released in 2020.
The current Bentley Beyond Collection is another chapter in the British automaker's collaboration with the Lalique Group, which has been under Swiss management since Silvio Denz rescued the René Lalique manufactory from ruin and bought it out in 2008.
After first fragrances in 2013, WingensurModer in France also created crystal masterpieces such as 2017 limited Lalique for Bentley Black Crystal Edition,.
Crystal radiator figures for various brands
In doing so, the Lalique Group followed a tradition: as early as the 1920s, company founder René Lalique created crystal radiator figures for various car brands, such as the Cinq Chevaux for Citroën's 1922 Torpedo or the famous Spirit of the Wind, a woman's head with flowing hair, which Lalique, like many others, did not make for any particular automobile, but simply for those who wanted to afford it.
Collection of famous perfumers
Initially there were exclusively fragrances for men, the current three for the Collection Beyond for Bentley Fragrances are all from the three perfumers Sidonie Lancesseur, Mathilde Bijaoui and Julie Massé.
The variants for him are called Wild Vetiver, Exotic Musk and Majestic Cashmere, which, to be honest, are also appreciated by women, so they are actually unisex.
Bentley Beyond for Her especially for women
But quite recently, fragrances have also been created explicitly for women. The "nose" Karine Dubreuil-Sereni, one of the most renowned master perfumers on the scene, has come up with. The resident of Grasse in the south of France has already worked for brands such as Lanvin, Gucci, Thierry Mugler and Guerlain.
Each of the works Bentley Beyond for Her is designed to appeal to a particular type. For women from softly playful to fun-loving and radiant to exciting and passionate, each with a particular flower that stands in the foreground and for a journey to distant lands.
Flying B on the metal strips of the bottles
The flacons are a design by the Bentley Motors design team and are modeled on the headlights of the classic Continental GT. Pieces of suede are attached to the top of the flacons - the same leathers used by Bentley in the interiors of its luxury cars. The legendary Flying B logo is engraved on the silver metal strips of the flacons.
The fragrances are available at Bentley dealers such as Schmohl in Zurich, in select specialty stores and online.
Price for 100 ml in 400 gram glass bottle: 200 francs.
