autobau: Yvonne Stutz manages day-to-day operations
NEW START Fredy Alexander Lienhard has been managing autobau erlebniswelt since January 1, 2018. The topics of "driving" and "mobility" have been given a stronger focus and the term "Erlebniswelt" has been revitalized. As a result, customer interest and sales have risen significantly. The development of the event business in Romanshorn is particularly encouraging. Development and future The Board of Directors of autobau AG has [...]
As a result, customer popularity and sales have risen significantly. The development of the event business in Romanshorn is particularly pleasing.
Development and future
The Board of Directors of autobau AG has acknowledged the positive business development of autobau erlebniswelt. The marketing strategy has been reorganized, adapted to the recent development as well as focused on the future. It has therefore been decided to focus more on the event business, to maintain and expand the car collection as an element of uniqueness and thus to make operations as cost-neutral as possible, and to link the autobau factory more closely with the real estate part of autobau AG.
Concentration on parent company
These goals are to be achieved with a new management team. Fredy Alexander Lienhard will be more involved at the level of the parent company autobau AG, but will remain with autobau erlebniswelt as Delegate of the Board of Directors. In addition, he will curate the car collection with the proven support of Adriano Zinna and will be directly responsible for all activities related to the central theme of the automobile.
Yvonne Stütz in charge
Responsibility for day-to-day business will be placed in the hands of Yvonne Stütz, who will become managing director. In this function she will, together with Manuela Müller and the guide and service team, also take the lead for the event area and the entire administration.
