Audi: launch of a global campaign
ADVERTISING AT THE SUPER BOWL Audi is using one of the world's biggest live TV events to kick off a global brand campaign. The slogan "Vorsprung durch Technik" is to be redefined in this way. At the finale of the American Football League (Super Bowl) on February 2 at Hard Rock Stadium in Miami, the brand with the four rings will present itself with a musically inspired [...]
At the finals of the American Football Professional League (Super Bowl) on February 2 at Hard Rock Stadium in Miami, the brand with the four rings is showing off a musically inspired commercial. Actress Maisie Williams is behind the wheel of the Audi e-Tron Sportback, leaving behind the status symbols of the past.
Maisie sings and demonstrates
In the video, she gets stuck with her Audi at a crossroads that symbolizes outdated ideas of consumption, success and status. She decides to turn around and leave all that behind.
With the first notes of "Let it Go" on her lips, she takes off and embarks on a new, sustainable path. As she drives along, other drivers and passers-by join in the chant, indirectly joining her.
Worldwide distribution
To strengthen the brand presence worldwide, the Football Final commercial will be seen for the first time not only in the U.S., but also on TV and social media in Germany, Italy, France, the U.K., Spain and China.
Over the course of the year, the global brand campaign will address themes such as electrification, connectivity, customer experience and design. (ampnet/jri)
