Audi: An e-tron electric car for Didier Cuche
SUSTAINABILITY Former ski racer and Audi brand ambassador Didier Cuche now drives purely electric. The popular sportsman is now driving the brand's first electric vehicle, an e-tron. His new home, an energy-efficient house, offers the best possible sustainable solution for electric mobility. The installation of a large-scale photovoltaic system enables almost CO2-neutral charging. This investment has enabled [...]
His new home, an energy-efficient house, offers the best possible sustainable solution for electromobility. The installation of a large-scale photovoltaic system enables almost CO2-neutral charging. This investment enabled Didier Cuche to create the optimum conditions for the Audi e-tron.
Partner for more than 20 years
The partnership between Audi Switzerland and five-time Kitzbühl winner Didier Cuche has existed for more than 20 years. During this time, he has been able to drive various Audi models as a brand representative, such as most recently the Q7 e-tron, one of the brand's first plug-in models.
Interest in sustainable technologies
Now a new car era begins for the internationally successful ski racer.
Didier Cuche: "Sustainability, aesthetics and the dynamics of a car are important to me. New energy-efficient technologies interest me very much across all areas of life, which is why I am currently completely rebuilding an old farmhouse. This fits perfectly with my new Audi e-tron, because I can now charge my vehicle with solar power and am therefore more sustainable on the road."
